A.F.

Why does the author emphasize by repetition, "A.F., "Year of Our Ford", "My Ford" constantly throughout the novel?

Religion has always been a source of controversial views, and some can say that religion is a faith one can not believe in, because there is no factual evidence of any of the characters the religion mentions ever having existed. The whole point of the Brave New World is to unite everybody. How could everybody bond if religion, is a leading source for anger and fear, fights and discussion? This is why Huxley incorporated, "A.F", "My Ford", and "Year of our Ford" in his writing. The only way the characters would actually unify in his novel in a way that would make sense to the audience, is by having all praise the same being, and something with factual evidence of existing. Something real.

Humans, tend to need something other then themselves, to blame for there failures and positions in life, and to thank for there accomplishments. The Brave New World, could not simply eliminate this very common practice among humans. Instead, they converted all the older religions into one that people can not doubt. In this new world, people can not question who they are praising for because there is proof, of his existence. Also, the affects "Ford" had on the people is still notable, the people live off of all of his creations. The consumer society, thinks of industrialism as their life guidelines. If everybody abides the rules and follows the same rules of industrialism, there is no room for controversial thoughts on who and how they should praise. The simplest answer is that they praise what they can actually see and feel. If everybody believes the same thing, why would there be any sorts of discussion among the people. Also, in the case for people who do not necessarily need superior power to comfort them, the new world uses technology to satisfy the people. Soma is something that brings instantaneous happiness, and who created soma? Industrialization. And who started this new industrial world? Ford. 

Just as Huxley exposes the religion of the novel to the audience via repetition, this suggests that the population were exposed to their new religion in the same way. Nowadays, the majority of people, are taught about multiple religions, and how they are all different, and there really is no right or wrong one. If from the day you were born only and strictly taught about Ford, and how he is responsible for all the pleasurable things in the Brave New World, people will automatically begin to think he is some sort of figure that they should be following. By using religion not only to unite the people, but also as a tactic to have everybody conform with societies rules, people have nothing to question, and eventually end up doing exactly what society expects them to do.